Statement of the Case: Geoscientist A wrote a report on a gold prospect for a junior resource
company active on the Vancouver Stock Exchange (VSE). The report was intended to be a
factual history of the numerous test results at a specific site, including drill locations, summaries
of drill logs, and assay results. Geoscientist A used accurate numerical data in the report, but
added a few subjective adjectives. One example, among several similar statements in the report,
was this: “Assays on samples recovered from drill holes 6–14 revealed a very respectable 0.01
ounces of gold per tonne average, with some samples as rich as 0.03 ounces per tonne.”
After the report became public, the company’s share price rose sharply on the VSE. However, no
gold mine was constructed on the site, and the share price eventually dropped to a very low
value. Many shareholders, who had purchased shares at high values, now found the shares
almost worthless.
[Assay:the testing of a metal or ore to determine its ingredients and quality:
- "submission of plate for assay"]
Question: Were these statements by Geoscientist A professionally acceptable?
Outcome: The shareholders complained to the VSE and to the provincial Association that the
report written by Geoscientist A was misleading and demanded some disciplinary action, on the
basis that Geoscientist A’s use of the subjective adjectives constituted a personal opinion that
gave an inflated impression of the value of the property.
Authors’ Comments: Geoscientist A should not have used such subjective expressions as “very
respectable” or “rich” to describe the significance of the numerical data. Although Geoscientist
A summarized the data accurately, adding these subjective modifiers might have altered the
interpretation of the data by others. Such comments likely would not satisfy the requirements in
National Instrument 43-101, which came into effect on February 1, 2001. Geologists must follow
this document when disclosing information on mineral projects in Canada. The document
specifies the format for making oral statements or written disclosure of scientific or technical
information to the public concerning mineral projects. (See Chapter 2 of the text for a full
explanation.)
Whether deliberately or inadvertently, Geoscientist A did not follow accepted practice and
neglected the duty to the public, as required by the Code of Ethics. The Association would likely
feel obliged to take some action on such a complaint, but the complaint might easily be resolved
before reaching the disciplinary hearing stage, depending on the geoscientist’s explanation and
previous record.
Question
ReplyDeleteWere statements acceptable?
✅ Correct Answer
👉 No — subjective language misleads public
________________________________________
why?
DeleteIt means the engineer is using **opinions or emotionally loaded wording instead of objective, evidence-based statements**, and that can **distort how the public understands the issue**.
---
### What is “subjective language”?
Subjective language includes:
* Personal opinions (“this is terrible”, “highly dangerous”)
* Emotional or persuasive wording
* Vague claims without data
👉 It is **not verifiable or measurable**
---
### Why it misleads the public
Engineers are expected to communicate in a way that is:
* **Accurate**
* **Neutral**
* **Based on evidence**
When subjective language is used:
* It can **exaggerate or downplay risks**
* It may **influence public opinion unfairly**
* People may assume the statement is **technically proven**, when it’s actually just an opinion
---
### Example
❌ **Misleading (subjective):**
> “This logging operation is extremely harmful and unacceptable.”
✔️ **Proper (objective):**
> “The logging operation is expected to increase sediment runoff by 35%, based on site measurements.”
---
### Why this becomes an ethical issue
Under professional standards (e.g., Professional Engineers Ontario):
* Engineers must make **objective public statements**
* They must avoid **bias, exaggeration, or unsupported claims**
👉 Subjective wording = **loss of objectivity**
---
### Simple interpretation
> “Subjective language misleads the public” means
> the engineer is **presenting opinion as if it were fact**, which can cause people to draw the wrong conclusions.
---
### Exam shortcut (NPPE tip)
If you see:
* Emotional wording
* No data or evidence
* Strong claims without support
👉 Think: **Subjective → Misleading → Ethical violation**
Engineer uses subjective words like “rich” for data.
ReplyDeleteA. Acceptable interpretation
B. Misleading communication
C. Marketing
D. No issue
✅ Answer: B